With a shinkansen link to Tokyo and increased flights to Komatsu Airport, Ishikawa is poised to position itself as a must-visit area for travelers to Japan. The city of Kanazawa is the most popular destination in Ishikawa, but international visitors rarely venture further into this diverse prefecture. Ishikawa approached us to create a website that would drive international visitor numbers and elevate the prefectural brand beyond that of Kanazawa.
We explored every corner of Ishikawa in order to uncover its most appealing attractions and provide authentic recommendations. Through the on-site research, we devised a strategy that appeals to a wide variety of traveler interests and gives equal focus to the prefecture’s three main areas.