The challenge
In 2017, Japan National Tourism Organization (JNTO) commissioned us to overhaul its website, which had become dated and difficult to navigate due to decades of content updates and expansions. We responded with a new, intuitively navigable needs-based site that strengthens Japan’s status as a premier destination.
We launched the website in just eight months, completing competitor analysis, research, content planning, content production, custom CMS development, and design in the short timeframe. The new global English site features more than 2,300 pages, 1,700 map-pinned spots, and more than a million words, in a clear, mobile-friendly format.