The Kyushu Tourism Promotion Organization, the destination management organization that represents all seven prefectures of Kyushu, asked us to create a website that caters to new markets. The modern, cohesive website that we crafted replaced the organization’s unfocused legacy site.
Japan tourism data shows that travelers from the European, North American, and Australian markets tend to stay longer and spend more per day than visitors from other overseas regions. However, these travelers tend not to travel as far south as Kyushu. We positioned the website to target these markets while capturing the distinct character of each of the island’s prefectures.