Dazaifu Tenmangu is the head of over 12,000 Tenjin shrines, and more than 10 million people from around the world visit each year. We created a new multilingual website that captures the warm spirit of the shrine and presents its long and important history in a respectful and engaging way. The site encourages visitors to budget more time at the shrine and to visit again in a different season on another trip to Japan.
We created the content in English first, and then localized it into Simplified Chinese, Traditional Chinese, Korean, French, and Thai. We kept the localization teams to one or two, for consistent, accurate translations true to the concept and branding.