The challenge
Having positive and meaningful experiences in a country makes a visitor more likely to return or recommend the country to others. How a visitor enjoys Japan’s cultural and historical sites, national parks, and other attractions plays a large role in this. However, research conducted shows many visitors to Japan are unsatisfied with the availability and quality of multilingual resources at such attractions. Common complaints are that texts lack context for an international audience, contain inconsistencies in phrasing, and can be difficult to understand — usually because they draw on a Japanese source text targeted to a domestic audience.